在2006年世界杯，​​天空与索尼Bravia高清都清楚地知道，在他们的数千人将在当地的酒馆和酒吧聚会，观看我们的成功或失败的英格兰足球队。

Statically illuminated (non animated) panels were produced, which is another example of how the technology can be used, and as you can see having no animation is still extremely effective and will capture the attention of many.静态照明（非动画）面板被生产，这是另一种技术可以如何使用的例子，正如你可以看到有没有动画仍然是非常有效的，并捕获了众多的关注。

Once produced, the panels were delivered to around 100 bars across the UK.一旦产生，小组被送到英国各地的约100条。 The panels were then strategically positioned underneath the Sony Bravia TV's where there would be a captive audience watching the screens and hence, enhancing the brand.该小组随后的战略定位下的索尼Bravia电视的地方会有让观众观看到屏幕，因此，提升品牌。